Nowadays lots of vocal business leaders are emphasizing that "the world is flat", that labor moves freely, and the lowest price wins, regardless of whether it's from Atlanta or Argentina. Million dollar purchasing orders are placed online, without so much as speaking to a live person, and when corporate communications have a face at all, it is increasingly that of a model or paid representative.

Are people skills even relevant, at a time while posting a job opening online will get you applications from all over the world? The answer is a resounding "yes": at the end of the day, someone is still designing the products, the web sites, and the marketing material.

And that person requires a suitable environment in which to perform his or her job, not "even if" but "particularly if" that person was born and raised anywhere else. Immigrants and guest workers are as much members of the corporate world as anyone else, but their special issues and hardships need close attention to bring out the most in them, and that means mental training. Mental coaching is a brilliant way of bringing anyone from a different culture into the team 100%, and it's one of the most important functions of today's human resource management.

While mental coaches, such as Dr. John F. Murray, who developed "mental Performance Index" for American football (and proceeded to aid Vincent Spadea get over a losing streak that was one of the longest in the history of tennis), might be related with professional sports, outdoor sales-people, or CEO's, the reality is that mental coaching is relevant from the highest to the lowest rung of the corporate ladder.

After all, if someone is worth spending tens of thousands of dollars to employ and train, does not it make sense allow the HR department the freedom to expose the most in him or her? If sports teams can hire mental coaching to increase their performance, so can corporate teams. Even if the labor they're coaching is fresh off the Internet.

So while the world may well be "flat", it's still populated with human beings, and human beings do not perform at their peak potential without training and smart management. Businesses are made up of people -- anything that is as true during the reign of Bill Gates as it was during that of Rockefeller, the Internet notwithstanding.

Human beings don't perform at their peak potential without coaching and smart management. It costs a business tens of thousands of dollars to hire and train even a mid-level staff. Given the level of investment necessary to bring people in, shouldn't you do everything you can to maximize their value? mental coaching is an excellent way of bringing someone from a different culture into the team 100%, and it's one of the most crucial functions of human resource management nowadays. psychological trainers help most professional athletes, so why can't they be effective in aiding your business professionals?

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