Men and women shop in incredibly different ways, no where is this more obvious than when you take a look at shoe shopping.

When you ask the average American man what footwear he is searching for he would answer, black ones, sneakers or work shoes. If you ask any woman what footwear she is looking for she will tell you she wants black satin pumps in a size seven and they need to be beautiful.

This distinction in the way men and women think about footwear is partly down to nature, ladies want to look their best and while most will not ever admit it they wish to look beautiful to men. Guys want something to stop their own feet getting wet.

You can see how this difference in attitude makes looking for shoes a cool experience for girls but a bit of a job for most guys. No one is saying that trying on ten pairs of black platform shoes before you discover the right pair is not trying at times, but it surely can also be enjoyable if you are together with your friends.

Over the years women's shoe outlets have developed into open plan, properly lit and extremely welcoming shops. Some of the high end stores will also offer a choice of beverages for anybody who is buying there. All these things are meant to make you feel more at home and spend much more time looking over their latest collection of black satin pumps, knee high boots and every other shoe that you could probably want.

The longer you are in a store the more likely you're to buy something, there's something called the law of reciprocity. The more you feel that the store has done to try and assist you the more you feel you should purchase something.

There's nothing wrong with viewing as many pairs of shoes as you wish to, just don't feel hassled into buying anything.

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